The company is considered one of the best in the U.S. industry and is headquartered in San Francisco. It has a significant stake in the luxury sector which has an estimated value of $1.5 trillion. Over the years, it has revolutionized the industry and the management hopes to make a difference even in the future. RealReal is headed by a Chief Executive officer called Julie Wainwright. She has played a key role in the growth of the brand. The business was initially operated from her home. With time, it was transformed into an online platform where consignments are moved to various parts of the world. One of the things that have given the company a competitive advantage over the competitors is the quality of its products. RealReal has a team of experts who include horologists and gemologists to ensure that all the products are original to meet the needs and expectations of the customers. The workers at the organization are rewarded after helping in identifying fake products before they reach the customers. New platforms have been developed over the years and that has enabled individuals to acquire their desired goods more conveniently. However, some of the online platforms provide fake products. In 2014, RealReal made sales with an estimated value of $100 million. One of the other things that have led to a good reputation at RealReal is that the firm has full control over its inventory. The e-commerce industry has evolved with time and better features have been introduced. Unlike in the past, online platforms have started offering second products to their customers. The development has provided an opportunity for savvy buyers to acquire fashionable items more conveniently. Statistics have shown that the number of people who are going for second-hand goods has been on the rise over the years. According to a 2018 report about the resale industry, the main reason for the positive trend in the sale of second-hand products is that high-quality brands are sold at relatively lower prices. The management of RealReal has focused on adopting sustainable processes that have a positive impact on various environmental conservation measures.