Steve Lesnard joined The North Face EMEA in 2019. He is leading their global marketing efforts as the global vice president of marketing. He has more than 20 years of experience in marketing products at the international level. His last position was at another large athletic brand where he was the general manager and global vice president. The North Face has an exciting new technology that Steve Lesnard is now handling the marketing for. This is FUTURELIGHT, a revolutionary technology that is used to create clothing that keeps people warm and comfortable when outdoors. Fabric made from this material keeps water out while also allowing it to be breathable.
Steve Lesnard says that he has always been passionate about traveling to different countries and absorbing their culture. While in college, he traveled around the world as much as he could. This led to him deciding to pursue an international career once he graduated. He says he enjoys the challenge of introducing global brands and building stories about them that resonate with people around the world. The North Face is a globally popular outdoor recreation brand. Steve Lesnard is helping it make a real and true impact on its customers’ lives rather than just selling them a product. He says the best way to launch a product is to focus on telling a story and creating a consumer journey. This leads to personalization at scale where customers get exactly what they need when they need it.
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