Texting and driving is a horrible byproduct of our technological lives, yet most people do not have a clue how to get young people to stop doing this. One smart firm, however, was able to figure out if you ask teens how to get other teens to listen, and you also make them compete for a scholarship in their attempt to develop a marketing campaign to save their friends lives by cleverly showcasing how dangerous texting and driving can be, the recipe for success has been found. A personal injury law firm in Akron, Ohio-Kisling, Nestico & Redick- did exactly that.

Likely tired of seeing the coast-to-coast news stories, of kids being gravely injured and even killed in texting-and-driving accidents, not to mention a caseload probably riddled with those same types of cases, would be quite enough to galvanize a law firm interested in making things better. Kisling, Nestico & Redick took $5000 and created a scholarship.

The nature of the scholarship is to ask the demographic-in-question to develop a marketing campaign to showcase how deadly texting and driving can be. This does so many good things for teenagers eligible to compete. It makes them get creative about finding solutions to help their friends while it also asks those that in this age group to use their naturally occurring communication skills, at their stage of development, to talk to their peers.

This year’s winner was Elianna Norin of Hudson, Ohio. She came up with the best marketing campaign and scored herself a nice scholarship in the process. With her eye on heading to Savannah College of Art and Design, thanks to the firm of Kisling, Nestico & Redick, and their clever plan to ask kids to create a solid marketing plan to reach other kids, Elianna has added $5000 to her college-expense coffers with her creative response. Asking kids to get creative so they can help their peers, then creating a competition and handsomely rewarding them with a scholarship for their efforts is a recipe for success. 

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