Marketing is a vital part of almost any business no matter what size it is. Throughout the years, consumer and integrated marketing expert Steve Lesnard has worked on several large marketing products through some of the biggest brands in the world. He has held several executive positions including Vice President and positions in Global Brand Management and General Management. Throughout his experience, he has seen a lot of trends come and go but some of the biggest changes have come with the digital age. As the world and needs of your potential customers change, it’s important to change the way you market your brand as well. Steve Lesnard recently gave some advice on how to successfully market your brand in an age that has gone digital.
Technology can be complicated, but Steve Lesnard says that it’s important to keep your marketing simple when advertising a brand through digital means. People scroll through their feed quickly and it’s important to be able to catch their attention. One of the best ways to do this is to keep your marketing strategy simple. You can always make sure that you teach them more about your brand after they have become interested in what your products have to offer. Your products and brand probably have a lot of benefits to them, but it’s a good idea to pick out the most marketable benefit and stick with that for your campaign. If you are able to get the message across quickly and clearly, Steve Lesnard says that your marketing is more likely to be a success.
It’s also important to find ways to allow your customer to experience your brand and products. Steve Lesnard brought up the benefits that videos offer on digital platforms when it comes to advertising. You are able to get a lot of information to consumers quickly and clearly if it is done correctly. This can have a huge impact on whether or not they decide they want to learn more. Marketing has become more dynamic with the digital age and it’s important to keep up with the changing preferences of your customers.