Nicolas Krafft was the former Vice President Global Business Development at L’Oreal having worked at the post from Jan 2014 to Dec 2018. Currently, he holds the General Manager Pulp Riot International position still at L’Oreal. The company deals with various products in cosmetics, hair care and fashion among others. It is the largest leading company in the cosmetics sector worldwide. The company organized its second annual fashion and beauty show which was held on September 30, 2018. The event occurred on a floating catwalk on a lovely destination, that is, river Seine in the core of the French capital. The show was open to the public and some of the top names from different sectors in fashion were present.
One of the main incentives of the show was to bring out diversity in women’s beauty. L’Oreal Paris staged an extravagant show including the astounding 60-meter floating runway that was designed on the river Seine. Celebrities such as Eva Longoria, Louise Bourgoin and Elle Fanning walked as models for L’Oreal Paris. The show highlighted the diversity and creativity aspects which are both indivisible to the French capital. The event was also graced by other famous names outside the fashion realm that came to support the brand. Such famous individuals included Nikolaj Coster-Waldau, a Game of Thrones actor and Marie Bochet.
The event was a platform to showcase the season’s latest fashion looks. It also provided an opportunity for L’Oreal to display it’s underway dedication to making fashion and beauty more available globally. Van Garland, the Global Makeup Artist and Stephane Lancien, the Global Hair Artist, designed 70 new hair, as well as makeup looks for the show. The models also displayed the latest accessories from Chopard. The entire event was broadcasted in more than 30 countries.
Nicolas Krafft works for L’Oreal but is based in New York, United States. He joined the company more than fifteen years ago and has had the opportunity to hold other managerial positions at L’Oreal. Nicolas Krafft started as a Marketing Director Kerastase, a position he held for almost two years. Mr. Krafft has gained enough skills, experience and knowledge to succeed in his current position.