JD.com is currently the biggest e-commerce company right now in China. During early 2018, it was valued at $12 billion, which is already one a big feat for a company. The success of the company is through the hard work of its people, as well as the leadership of Richard Liu Qiangdong, the founder and the CEO of JD.com. Although Richard Liu started from small steps, he made JD.com the first ever Chinese company traded in NASDAQ.

Richard Liu Qiangdong was born in the Jiangsu Province in China, which is known for coal shipping. His parents instilled the importance of hard work and education to him and supported him in his academic endeavors. Eventually, that support paid off because Richard Liu graduated in The People’s University of China, earning a Bachelor’s Degree in Sociology. During his university time, he taught himself a lot of lessons related to computer science as a hobby.

After his graduation, Richard Liu Qiangdong was hired in Japan Life, a natural supplement provider. During his stay at the company, he managed to apply the skills he learned related to computer science and became the Director of Computers. But born as a natural entrepreneur, Richard Liu left the company in 1998 to start his own business in Beijing, a small retail store that sold magneto-optical products. He named it Jingdong and became a successful store known for selling high-quality products and avoiding counterfeits in its 12 branches nationwide.

Five years in the business, Richard Liu Qiangdong will encounter one of the greatest challenges that he will face. In 2003, the SARS outbreak in China caused a lot of stores to close, and one of those stores was Jingdong. Richard Liu was forced to close its 12 branches for the safety of his employees. In the next two years, Jingdong will operate both offline and online. Seeing that the online method saves costs and has better customer satisfaction, Richard Liu decided to take his business online and created the 360Buy Jingdong.

Other vendors saw the benefits of Richard Liu Qiangdong’s online platform and became interested in using it. Instead of competing, Richard Liu decided to let them use his platform to sell their inventories. The growing online market made JD.com grow and became known to China. Now, JD.com is where most people in China put their purchases because of high-quality products and good logistics syst.

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