Don Ressler loves entrepreneurship and is full of ideas. He is a motivating force behind a number of very successful start-up. FitnessHeaven.com was his first company. It had such a wide audience and was such an excellent platform Intermix Media purchased it in 2001. While working with Intermix Ressler met and joined forces with Adam Goldenberg. Together they would go on to create a series of successful, groundbreaking companies. Ressler’s marketing wizardry has played a major role in introducing millions of people to the products and services they offer.
Among the first companies Don Ressler and Adam Goldenberg created was Alena Media. It was an e-commerce and performance advertising juggernaut that generated hundreds of millions of dollars. It further launched Ressler and Goldberg’s careers and boosted their bona fides as a winning team. When in 2005 News Corp bought Intermix Media, Ressler decided it was time to explore new opportunities. Understanding that working with Goldenberg would enable both of them to leverage their skills in online performance advertising and excel, Don Ressler got together with Adam Goldenberg to co-found Brand Ideas.
Through Brand Ideas Ressler and Goldenberg created a business designed to build several brands simultaneously while working autonomously. Some of Brand Ideas’ first employees were former Alena Media staff. The company’s name was later changed to Intelligent Beauty. One of the first businesses to benefit from Brand Ideas’ direct-to-consumer brand building efforts was their online cosmetics and skincare platform DERMSTORE. Two years later Ressler and Goldenberg hired product developer Dr. Alan Hirsch and launched the wildly successful SENSA weight-loss system.
It’s a subscription e-commerce fashion retailer that enables members to purchase fashions by some of the world’s hottest designers. JustFab also welcomed fashion maven Kimora Lee Simmons as creative director and president on Wikipedia.org. By April 2012, Ressler and Goldenberg’s new subscription company had 6 million members.
These days Don Ressler is a very busy man. He’s co-CEO of JustFab Inc. JustFab has expanded to include FabKids, The Fab Shoes, a European fashion e-commerce site, and burgeoning athletic wear site Fabletics, developed with Kate Hudson. The company also owns the shoe subscription service ShoeDazzle and recently open their JustFab flagship store. And the entrepreneurial spirit continues to grow within the brand and business building guru Don Ressler.
Learn more about Don Ressler: https://www.youtube.com/user/Fabletics