Bhanu Choudhrie, a British-Indian entrepreneur, is a famous personality across the world. The ever-humble businessman comes from the Choudhrie clan, a wealthy family in India said to be $2 billion net worth. This family resides in the classy areas of London’s Belgravia. Choudhrie and his father share a lot in common, personally and in business.

Bhanu Choudhrie is the director of the family-owned C&C Alpha Group, an investment company with interests spanning from utilities to care homes. Founded in 2002, the company acts as a holding firm for private investor groups who have run venture capital funding businesses over three decades. Choudhrie hopes to maximize the company’s potential through the provision of investment strategies.

With its headquarters in London, C&C Alpha Group focuses its efforts towards six sectors. These include agriculture, aviation, hospitality, utilities, healthcare, and real estate. Additionally, the company offers advisory services to seasoned and upcoming investors. The company also has a series of significant interests in the Middle East, specifically the UAE for years. Its Sharjah-based aviation academy known as Alpha Aviation Academy (AAA) offers training to pilots interested in short-haul airlines. Courses offered here cost up to $162,000, and pilots take close to two years to graduate.

Bhanu Choudhrie has diversified his business to focus on water desalination in Sharjah. His Alpha Utilities firm operates water desalination using SWRO (Seawater Reverse Osmosis Desalination) plant. This plant has the capacity of generating half a million gallons of water each day and has acquired exclusive rights to supply the product to Hamriyah Free Trade Zone Authority. The shrewd businessman has planned to raise the capacity of the plant to 2million gallons daily as demand rises.

Bhanu Choudhrie has also seized the opportunity in the hospitality industry, especially across Saudi Arabia. He points out that this move would boost his Ananda hotel brand. He has a strong belief that there exists a thriving market for holistic wellness hotels in the Arabic nation and this would present the perfect opportunity to join the market. A subsidiary of C&C Alpha Group, Shanti Hospitality has over 2,000 keys worldwide in 24 hotels.

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